Aleph, a global leader in digital advertising, has announced its partnership with the Stake F1 Team KICK Sauber racing team. This collaboration marks a significant milestone, uniting two organizations that share a relentless pursuit of excellence, innovation, and a truly global vision.
The link with Stake F1 Team KICK Sauber allows Aleph to enter the world of Formula 1, a sport that represents the pinnacle of speed, precision, and high performance, bringing together the best talent globally to compete at the highest level. Like Aleph, Formula 1 is the only truly global platform that unites audiences across all continents and connects markets through innovation and experience.
With a calendar spanning 24 races in different countries around the world, Formula 1 reflects Aleph’s commitment to globally connecting diverse markets and cultures, driving the growth of digital economies. For over two decades, Aleph has been breaking down barriers, opening new horizons in digital advertising, and ensuring that businesses in every corner of the planet have access to the tools they need to succeed. This partnership is a reflection of that mission.
Just like an F1 team, the company operates in a constantly changing environment, requiring adaptability, precision, and a mindset that sees challenges as opportunities. Whether on the track or in business, the ability to regroup, recalculate, and forge ahead is what defines champions.
Gastón Taratuta, CEO of Aleph, commented: «This partnership is more than a sponsorship; it’s a reflection of who we are. Stake F1 Team KICK Sauber and Aleph share the same determination: to push the boundaries, innovate, and look towards the future. Like an F1 team, we thrive in an environment of continuous transformation, where resilience and strategic thinking define success. From overcoming challenges to reaching new heights, we see in Stake F1 Team KICK Sauber a partner that embodies the same values that have driven Aleph’s path over the years.»
Beyond branding, this collaboration represents an opportunity to amplify Aleph’s story on a global scale. The world of Formula 1 is not just about competition; it’s a space where technology, strategy, and performance come together to achieve revolutionary advancements. By aligning with Stake F1 Team KICK Sauber, Aleph reinforces its presence as a key player in the digital economy, consolidating its role in shaping the future of digital advertising across all markets.
Stefano Battiston, Commercial Director of Stake F1 Team KICK Sauber, added: «We are delighted to welcome Aleph as a partner. Both organizations operate in highly competitive and constantly evolving environments, where innovation, precision, and resilience are key. Aleph’s vision of empowering businesses worldwide through digital transformation aligns perfectly with our commitment to performance and technological excellence, and also reflects our partner-centric approach to doing business. We look forward to a dynamic collaboration that reflects our shared values and ambitions.»
As Aleph celebrates its 20th anniversary and continues its mission to expand digital access and create new opportunities for advertisers globally, this partnership reaffirms its global focus. The values that drive Aleph — innovation, ambition, and the ability to face challenges — are the same qualities that define success in Formula 1, the world in which Stake F1 Team KICK Sauber operates. Whether on the racetrack or in business, the goal remains the same: to advance, lead, and redefine what is possible.
In the coming months, Aleph and Stake F1 Team KICK Sauber will explore new ways to integrate this partnership, further amplifying their impact on the international stage. The path ahead is full of opportunities, and like in any great race, the only way is to accelerate forward.
